Faux Painting for Profit

Faux Painting business advertising dollars seem to get listed at the bottom of the budget every time.  But wouldn't you like to have more business?  Isn't advertising your faux business important? 

Almost every town and city in America has at least one Home Show in a year. The attendees of a Home Show are looking for ideas and DIY projects for their home. You will be in the perfect position to showcase your Faux Painting expertise.

The cost of "doing" a Home Show can seem over the top, but if you have advertising dollars in your budget… this is the place to spend it. Advertising in a newspaper or local white sheet will not get you near the client prospects as will placing yourself and your samples right in front of the puplic eye.

A ton of interest in your artistic work and abilities will be generated, even at a smaller home town show.

Be careful of offering brochures, they will often just be throw away material in the end. Offer to mail them a brochure, if their is real interest… this will not be a problem.

Having a great looking booth with "walls" to display your work is a great idea. Also, if you can set up a video or slide show of homes you have done faux painting work in… this will give some WOW factor.

Along with showing off your sample boards have a drawing for a free gift certificate. Every one who drops the card into that fish bowl is a potential client.

Each card should include the name, contact info and also have a space or check list to fill in with the type of decorative painting they might be interested in. Of course you will only have one winner of the big ticket gift certificate… so what do you do with all those other names?

• Send out a small certificate to each contestant. This will get your foot in the door of many potential clients. Send out a card in the mail with the certificate and maybe also a discount if they book a job within a certain period of time.
• Free consultation offers – this will also get you into potential client homes and give them ideas in more than one area of their home.
• Follow up all mailings with a phone call within a few days. Make sure to have a conversation with the buyer and prequalify them as people who can or cannot afford your services.
• Call all your potential clients every year just befor tax season. In some cases your services may be tax deductable. Always as potential clients when they think their next home impovement project will be. This will give you the oportunity to be a part of their planned investment.

Using a Home Show as your advertising vehicle may be a wise idea.  Check out this article about advertising your faux painting business.

Marketing Your Faux Painting Business 

This entry was posted on Wednesday, May 2nd, 2007 at 9:39 pm and is filed under Faux Business Skills. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.