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Faux Painting for Profit

What if you wanted to start a new career? How about if that idea was about Faux Painting Craft Careers? If your anything like Lucy… you will have the wind taken out of your sales before you can even get started. 

If you are swimming upstream dreaming about starting a faux painting business… read on for some inspiration! 

 

I AM SO INSPIRED BY YOUR WEBSITE.   I AM BUSY DOING SAMPLES FOR A POTENTIAL CLIENT TO LOOK AT RIGHT NOW.  

WHEN I WAS YOUNG MY DAD SAID YOU CAN'T EARN A LIVING DOING ART.WELL HE DID A GOOD JOB AT DESTROYING MY CONFIDENCE IN FOLLOWING A CAREER IN ART.  UNFORTUNATELY, HE NEVER WAS ABLE TO TAKE THE ART OUT OF ME AND THROUGH THE YEARS I HAVE FOUND WAYS OF ENJOYING MY TALENT.

I HAVE NEVER MADE MONEY AT IT TILL THIS OPPORTUNITY CAME UP, AND IT IS LIKE A DREAM COME TRUE.  SO BETTER LATE THEN NEVER. I AM VERY EXCITED AND SENSE THIS MIGHT BE THE BEGINNING OF MY ART CAREER, A FEW YEARS LATE. I AM SO GLAD I FOUND YOU ON THE INTERNET.  I APPRECIATE ALL THAT YOU HAVE SENT ME AND HOPEFULLY, SOON WILL GET JOBS REQUIRING YOUR FAUX FINISHES. 

DO YOU PREPARE THE WALLS YOURSELF BY PAINTING THEM, OR DO YOU HIRE A PROFESSIONAL PAINTER AND THEN DO THE FAUX FINISH.  HOW DO YOU ADVERTISE?  I HAVE SO MANY QUESTIONS………I CAN'T REMEMBER THEM ALL RIGHT AT THE MOMENT.  BUT THANKS FOR EVERYTHING AND AM LOOKING FORWARD TOMORE EMAILS, THEY ARE SUCH GREAT LEARNING EXPERIENCES. SINCERELY LUCY LENKEWICZ

Using your artistic abilities for career choices… My parents said the same thing! Here I was earning awards and scholarships in school and they shipped me off to business school instead.  I kept my fingers in the artistic world, until something (painting murals and faux finishes) finally became a reality!  And guess what… my mom and dad were really proud of me! Go figure.

I'm going to let Tawn finish up with all your questions… talk to you soon, Debra

Questions:

1.  DO YOU PREPARE THE WALLS YOURSELF BY PAINTING THEM, OR DO YOU HIRE A PROFESSIONAL PAINTER AND THEN DO THE FAUX FINISH. 

Hi Lucy!  This can go either way.  If you are good at rolling paint (and cutting in) you can do the prep-paint work but make sure you add that in to your cost/charges. 

An easy way to figure out what to charge for this part is to get an estimate from a painter and use that figure.  Generally speaking this type of painting is done/charged by the square foot.  If you aren't that good at it (or you don't like doing it) then tell the client that they will need to hire a painter to come in and do that part of the job before you begin with the art work, or that you can find one for them if they'd like. 

Often, because they don't know who to use, they'd rather you take care of it.  Hopefully you have a good painter you could use that wouldn't mind the occasional small job. 

 

2.  HOW DO YOU ADVERTISE?  Word of Mouth!!  That's the best.  But you can make up brochures for yourself and business cards and go to businesses and drop them off or ask if you can post them in coffee shops or sandwich shops. 

 

3.  WHAT ARE UNIVERSAL TINTS AND WHERE DO YOU GET THEM.   Universal tints are highly pigmented paints that they use to tint your paint at the store.  You can buy them at Home Depot in the paint department.   

 

4.  WHAT KIND OF ACRYLIC WOULD YOU DESCRIBE AS A QUALITY ACRYLIC? Good craft acrylics are available at your local art supply story. I like Americana with the gold cap and for large areas that need "thick" or heavy coverage I love Liquitex brand heavy body paint. 

 

5.  WHERE DO YOU STORE YOUR PAINTS IN JARS, IT GETS REAL HOT HERE IN NORTH CAROLINA AND I STORED SOME PAINTS IN THE SHED AND THEY BECAME UNUSABLE.  (LARGE QUANTITIES)  Well, it definitely gets real hot here in Arizona!  I keep some paints in a cabinet I put in the laundry room.  The good paints.  Others I keep in the garage.  And, yes, they do go bad, but it does take some time.  Another good place is in a spare bedroom if you have one.  Set up some shelves (plastic ones you can guy from Home Depot or Lowes) and use them. 

I hope this was a bit helpful… let us know if you have more questions, THAT Painter Lady Tawn. :)

Connie wants to try this new business idea but has no idea where to begin starting a mural business without experience: 

Hi there,
I am very interested in wall murals and some day to start a wall mural business but I have no idea how to make them. I know about paint by number murals and ones using projectors, rub on transfers, big sticker murals and those using photographs. Could you direct me in the direction of actually learning how to make them myself. I really can't find much online that really explains the making of some of those techniques. Any information on how to get started would be greatly appreciated.

Connie Messer

Debra - THAT Painter Lady said "Again, I bow to the expert: Dawn Papandrea-Khan  Although we have all been in the "biz", Dawn is the youngest of our group and therefor closer to this subject."  

Starting A Mural Business

Get The Book Now!

Starting a mural business, or any business, can be a challenge.  For someone without any experience at all, starting a mural business will need to take time, practice, and the willingness to learn from your mistakes. 

Consider talking to your friends and family and getting their input on how they view your painting work.  Do they think that you have what it takes?  Ask them if they would be willing to have you paint in their homes.  This would be a good way for you to build up your portfolio. 

You cannot go out and meet clients without a few real murals under your belt.  Painting a mural on a wall and doing a paint by number painting on canvas are two completely different things.  Paint by number does not take much skill.  So many people now a days want to go into business, but they lack the skill. 

There is a good book out there called How to Start a Faux Painting or Mural Business: A Guide to Making Money in the Decorative Arts Read it, do more research, take a few local painting classes, and get some good experience.  It doesn't matter so much whether you have the education or art degree, but clients want to see if you are truly qualified by your experience painting other murals.  They will want to see pictures and examples of your work.

Another way to get your feet wet, is to start with simple children's murals - cartoons, trees, sky painted on a ceiling.  That may be a better direction for you to go in and a little more forgiving when it comes to making mistakes.  Using a projector will be a huge help for you.  Practice on large pieces of foam board, you can get them at any craft supply store. 

So, that is where I would begin starting a mural business without experience.  There is so much more involved in starting a business, but I would focus on these few things:
       
    1. Get input from others
    2. Practice painting in your own home or the homes of your friends and family
    3. Read books and do some research
    4. Take a few local painting classes (you will need to learn the basics, such as: shading and perspective.
    5. Tackle a few simple children's murals (cartoons, trees, sky painted on ceiling)
    6. Practice, Practice, Practice

Once you have some of this down, then we can go to the next step of marketing yourself.  Good luck!  DAWN

Dawn Papandrea-Khan
Surfaces with Paint
(845) 669-9093
Website: www.surfaceswithpaint.com

How to Start a Faux Painting or Mural Business: A Guide to Making Money in the Decorative Arts

How much should I charge??? It's so hard to figure out how to charge for a mural or faux finish when you are new to the business.  We got this question just the other day… 

 

I am a medical illustrator, sitting at a computer all day and I'm thinking of doing side work as a muralist. (I need to move more!) I've done all sorts of painting on canvas wood, walls, paper, saw blades,etc.

Though I've done murals, they were freebees! What would be a good starting price for a mural or faux wall texture! Do you charge by the job, hour, square footage, detail or other?
I'm working on a faux field stone wall in my kitchen now and it sure is taking a lot of time but I am learning what to do and not to do next time!

Thanks,
Cindy Scott

Hi Cindy… I asked the new resident expert Dawn Papandrea-Khan to answer this question. I have answered it several different ways on this website… and I wanted another "take" on the subject.

This is the all time most popular question that beginners ask, and the all time hardest question to answer.  There are so many things to consider, such as: type of job (mural, faux finish, etc.) time, materials, location (cost of living in your area), travel expenses, and business expenses.

I will go ahead and try to break them down one by one and then you will need to try to come up with your own conclusion.  Let me just reiterate that because you are a beginner, you should probably start lower on the price scale and then work your way up, as you gain skill and experience. 

Type of Job - Each job will be different.  There are many different faux finishes ranging in skill level.  There are also many different types of murals, ranging from a simple cartoon children's mural, to a very detailed trompe l’oeil.  Obviously the harder jobs will take you longer and you may need more materials (which we will discuss below).  When pricing a job, try to feel out the client to see what their budget is.  You may want to give them a few different price options, so you are not stuck painting a very detailed painting when they really wanted something a little less detailed for less money.

Time - This goes along with what type of job.  Like I said, each different job will take a different amount of time.  You may need to come up with an hourly rate and then multiply it with how long you think it may take.  I always add a few hours in case of mess-ups or mistakes on my part.  Try not to tell your client what your hourly rate is.  They may blurt it to all their friends and neighbors, and then you are stuck charging them the same price.  Maybe start at $20 per hour, get a few jobs under your belt, build up your picture portfolio and then gradually add $5 an hour every 6 months or so. 

Materials
- Always minus your materials cost.  If you are not sure of the materials cost when meeting with a client, then let them know you will get back with them to give them the price.  You may be able to give them a ballpark price, but nothing set in stone.  The price of paint goes up all the time and you want to make sure you are charging them correctly.  Also, even if you are using your own paints and materials left over from another job - you can charge them for it.  Do not tell them how you charge, just tell them what the final price will be.  It is none of their business how you decide to run your business.

Location - This is a tough one, because the cost of living may be substantially lower in some areas than others.  If I go into a million dollar home, I don't charge my middle class home price.  If I am doing work for a church or a school, I don't charge them my million dollar prices.  A good way to tell the cost of living in your area is to check out the average price of a home.  For instance in the Carolinas, a 3 bedroom new home may go for $250,000, but here in NY the average 3 bedroom home can cost over $600,000.  So I can obviously charge much more per hour than I would be able to in the Carolinas. 

Business Expenses - As you establish your business, you will start to build up monthly business expenses for things like: insurance, marketing, advertising, website, etc.  All of this should be considered as well when you are pricing a job.  You may want to average out what your expenses are and then add that to the final price of the job.

So, these are the few things that I would focus on when learning how to charge for a mural or faux finish.  As you familiarize yourself with working and figuring out how long a certain job will take, it will get easier.  You will become more confident and you can then raise your prices. 

I have been in business for 7 years now, and this is how I learned how to price my jobs.  I hope that this helps.  DAWN

Dawn Papandrea-Khan
Surfaces with Paint
(845) 669-9093
Website: www.surfaceswithpaint.com

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